Managed to payback, not to impressions
Search, Shopping, and Performance Max campaigns structured and managed against how quickly they recover their own acquisition cost.
Account structure is built around your actual conversion data and margin, not a generic template applied to every account regardless of category. Automated bidding strategies are only as good as the conversion signal feeding them, so we treat tracking quality as a prerequisite, not an afterthought.
Performance Max in particular depends heavily on clean, complete conversion data and well-structured asset groups — we audit both before scaling spend into it, rather than trusting the platform's own optimisation to compensate for weak inputs.
What this includes
- Search, Shopping, and Performance Max campaign structure and management
- Conversion tracking audit before any bid strategy is scaled
- Budget and bid management reviewed weekly against payback targets
- Compliance review against current Google Ads policy before every launch
Not sure this is the right fit yet?
Start a consultation and we'll tell you plainly what an audit would find.
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