Creative built for the feed it runs in
A cold-audience awareness ad and a retargeting ad to someone who abandoned checkout are different jobs, briefed separately.
Platform-native formats consistently outperform a repurposed display ad dropped into a social feed, so creative is briefed for the specific platform and placement from the outset, not adapted afterward.
Audience strategy is built from first-party data wherever consent allows, layered with platform targeting rather than replaced by it.
What this includes
- Platform-native creative production for Meta and other social channels
- Audience strategy combining first-party data and platform targeting
- Funnel-stage-specific campaign structure and reporting
- Ongoing creative rotation to manage fatigue by format
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